Brand Evolution
Lead Designer | Lunit
Following the merger of Volpara and Lunit, the business required a comprehensive rollout of the newly established brand across digital platforms, learning environments, marketing assets, and internal communications.
As Lead Designer, I was responsible for evolving and implementing the brand across a wide range of touchpoints, ensuring consistency while developing new visual assets that kept the brand engaging, flexible, and scalable.
Learning Academy Design
The Learning Academy platform was redesigned to align with the new Lunit identity while providing a modern and intuitive user experience.
I worked with an external agency to create the visuals to work cohesively with the brand.
Key improvements included:
Updated visual hierarchy
New interface styling
Enhanced brand presence
Improved user engagement
Consistent application of design system principles
Icon Library Development
A custom icon suite was developed to support learning modules, marketing assets, internal communications, and digital experiences.
I also worked with the agency to develop these as there was a large library of them that needed to be developed for the Hive website.
The icon system focused on:
Accessibility
Simplicity
Scalability
Cross-platform consistency
Brand recognition
This created a flexible visual language that could be reused throughout the organisation.
Hive Newsletter Redesign
This template was redesigned to create a cleaner, more engaging experience for users navigating educational content and resources.
Deliverables included:
Dashboard design
Navigation systems
Learning module assets
User interface components
Marketing graphics